Image source: pinterest.
Beauty industry is a constant space of trends and demands. With the unprecedented rise of a green consciousness, the ethical terms like vegan or organic are often encountered on cosmetic packaging. But there is an unsung label, which does not necessarily consider the eco ethics but highlights an unmet and genuine need of over 1.9 billion of Earth’s population, the “Halal certified” [1].
To set the stage accurately, let’s start by analysing what is Halal and why you come across the term outside your favourite kebab shop.
Halal implies anything that is permissible according to the Holy Quran and made in terms of non-negotiable criterions defined by the Sharia (Law in Arabic) [2]. Muslims need beauty products that are manufactured and processed in ways that are considered Halal. This convergence is essential inside the setting of various religions. However, in this article we will investigate the ramifications it has for brands wanting to break into the Muslim market.
Image source: middleeasteye.net
How big is the Halal cosmetic market?
Halal cosmetic products are gaining immense popularity and witnessing a surplus demand in between the Muslim consumers worldwide. The composite growth of halal beauty industry has been anticipated to increase by 6.8% annually till 2024 and the market is estimated to skyrocket and reach about $60 billion in the upcoming 5-10 years [3].
Image source: Pinterest.
How does a beauty product become Halal?
Halal beauty products must fulfil the following requirements:
Halal beauty products should be deprived of ingredients that have been derived from porcine origins like glycerol, gelatine, lecithin, collagen, etc., human body parts, blood, etc..
The animal-derived ingredients should be from herbivorous animals slaughtered in accordance with the Islamic laws.
The raw materials should originate from sources that are considered halal.
Alcohol is also not allowed [4].
Apart from the core product itself, the techniques of formulating and processing the cosmetic ingredients should entail hygiene and have the halal assurance certificate e.g., from HACCP, LPPOM-MUI, JAKIM [5]. The beauty products are subjected to unintentional ingestion, as for lipstick and lip-gloss, toothpastes, or dental products, or could be inhaled like deodorants, or simply cross the epidermal skin barrier (topical administration). It is imperative for manufacturers and distributors to provide the consumers with guarantee of Islamic rituals being followed.
Source: halalcertificationturkey.com
Muslim women perform the custom of Wudu before praying. A simple part of this cleaning process needs the water to permeate the nail bed. It is important to note that halal cosmetics should allow water penetration. Hence, the unprecedented growth of breathable and water permeable nail paints in the halal market has been observed in the recent times [4,6].
Conclusion
Considering the halal sector in its entirety and bearing in mind the growing beauty industry for women and other presently underprivileged categories (e.g. male beauty products, halal perfumes), manufacturers have a substantial opportunity to exploit these prospects [7].
Of course, in terms of how and when to move into that sphere is certainly challenging for the companies. But as the halal beauty sector is still at its early development stage, there is a huge growth prospects for the companies.
For the cosmetics companies with an eye toward the future, ramping up halal offerings may be a smart move to consider.
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